The BBC report today that Sir Richard Branson, Founder of the Virgin Group and Kering Director Jochen Zeitz have launched a non-profit group, to encourage global businesses to look more seriously at sustainability issues.
The B Team will champion “a new way of doing business that prioritises people and planet alongside profit”. Sir Richard told the BBC. “Business has previously been concerned with the bottom line and has not got involved in society or with the wider issues of the world.”
The B team consists of 14 global business leaders, including Paul Polman, CEO, Unilever and Shari Arison, Owner, Arison Group.
In a statement, they said that they will face three initial challenges: “The Future of Leadership”, “The Future Bottom Line” and “The Future of Incentives”, and in a live online broadcast today they issued a joint Declaration acknowledging key global problems such as growing inequality, unemployment and the unsustainable use of natural resources.
Within the Declaration the group state; they have come to the “overwhelming conclusion that businesses have been a major contributor to the [environmental] problems, and we as business leaders have the responsibility of creating sustainable solutions.”
“Therefore, if we leverage the many positives of business – the spirit of enterprise, innovation and entrepreneurship that has helped realize improvements in quality of life and enabled technological and scientific progress – we can create an unprecedented era of sustainable, inclusive prosperity for all.”
“Today we want to start a global conversation on a “Plan B” for business,” said co-founder Sir Richard Branson. “We are working with government agencies, the social sector, and business leaders to help get on top of some of the world’s seemingly intractable challenges. We are keen to listen, learn and share with others to build businesses that do what’s right for people and the planet.”
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