Video Makers, Restaurants Give to Social Enterprises When You Buy
Some ingenious and generous businesses have found creative ways to contribute to the work of social entrepreneurs and nonprofits when you choose to support their businesses. This one-for-you one-for-them approach to corporate social responsibility not only makes your purchases more fun, it makes them more community beneficial, too.
Halfsies Restaurants to Donate to Nonprofits, Social Enterprises to Fight Hunger
This concept should put a smile on your face. Halfsies, operating on the assumption that if we share, there will be enough to go around, has developed a fund-raising concept for nonprofits focused on hunger. Their scheme: Whenever you order half-sized meal (a “halfsie, otherwise known as a healthy portion), from one of their partner restaurants, that restaurant saves on food waste, and makes a donation to an organization fighting hunger.
They’ve got some great statistics in this video to back-up their concept:
- Most restaurant portion sizes are 2x to 4x larger than recommended by government health authorities.
- Nearly half of all the food produced in the US is thrown away, totaling close to 200 million pounds or $44 billion worth of food waste every single day.
- Food waste contributes to climate change by rotting in landfills where it produces methane, a greenhouse gas that’s 21 times more potent than carbon dioxide.
- 1 in 7 people or nearly 1 billion people go hungry every day.
Halfsies is starting a pilot project in Austin, Texas and hopes the concept will spread. If you’re a restaurant owner, why not check it out as a great addition to your socially responsible business?
Video Production Company Uses Buy One, Donate One Scheme
In another act of corporate generosity, a Belgium online video production company called Timbooktwo has pledged to make a free video for a charity for every paid video they produce. This is at the heart of their business model, not just a passing promotion.
Timbooktwo’s forte is report-style travel videos for the web, operating all over the world in any language, so making videos about some of the great social enterprises and charities working around the world is a natural fit for this company. Their theory is that when nonprofits and social entrepreneurs can show, in video, their projects, they’re able to raise more money to continue their work.
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