Oceana, the NGO which, according to its website, is the largest organization focused soley on ocean conservation, has been running a new ad campaign in Washington, DC since about the first anniversary of the BP Deepwater Horizon accident (mid-April). I see the posters frequently on my ride to and from work on the DC Metro. The campaign is titled What If It Happened Here?, and depicts a DH-like drilling platform fire and the consequences – oil slicks, deployed booms, oiled birds – adjacent to the Golden Gate Bridge, the Statue of Liberty and the Washington Monument
Luxury brands have long suffered the wrath of environmentalists for their perceived role in fueling excessive, conspicuous consumption, promoting materialism, yielding unnecessary waste, and driving further inequity. However, it seems lately that luxury brands are keen to turn over a new leaf
GreenBiz reports on the latest GlobeScan/SustainAbility survey, which asked sustainability experts a range of questions about the future of energy, including the long-term outlook for nuclear power and government subsidies.
Read the full article here.
The crisis at Japan’s Fukushima Daiichi nuclear plant and subsequent public debates over the safety and future of nuclear power has given the world pause this spring, forcing us to reconsider the following question: what does a sustainable, low-carbon energy future look like?
To explore this question, and to find out what corporate sustainability practitioners should be doing in response, GlobeScan and SustainAbility surveyed sustainability experts and practitioners from 67 countries.
Watch the video below for our survey findings and for expert analysis from Jeff Erikson, Senior Vice President of SustainAbility.
Download the PDF below for the full results.
A Financial Times special report on the Business of Luxury highlights how sustainability is an increasingly important value creation opportunity for many high-end brands. SustainAbility’s Executive Director, Mark Lee uses high-performance car makers who are developing “greener” high-end vehicles as an example of how luxury brands are “not tiptoeing around any more but wading in”. He also observers that because of the ability to “inspire and seduce” luxury brands are also well positioned to affect consumer behaviour.
Click here to read the full article.
Mark’s talk, entitled The Changing Playingfield: Building a New Definition of Value, will look at some of the key trends that are creating new opportunity for innovation for smart brands focused on a prosperous future.
In his article on The Guardian Sustainable Business blog, John Elkington notes that although Porter’s concept of creating shared value (CSV) has merit, we should honour – not diss – the work of CSR pioneers who opened up the new social and environmental horizons.
John echoes some of Michael Sadowski’s concerns on Porter’s CSV concept: is it really new, or just a reframing of what the “pioneers” – those business leaders who have embraced and are driving forward the sustainability agenda – have been doing for a while?